Tue, Sep 21, 2010
Use the free calculator here.
This week I got another call for help on Album Pricing. Here is a quick tutorial on how to price your albums. It is simply a matter of doing the math.
On of the first things you need to figure out is how many pages you can design an hour. Let’s say it is 8 pages per hour. Then let’s say you want to make $40 an hour for your design time. $40/8=$5. So your cost per page for design is $5.
Now we do a little math. These are examples.
Cost of the album = $200
Base pages in album = 20 (it comes with 20 pages)
Cost for extra spread = $6
Shipping =$15
Now these are our base costs. $200+($6×20)+$15= $335
The album cost, plus design time, plus shipping.
Let’s say we add another 10 pages. The album company charges us $30 more and we add on another $60 for our design time. Now we are up to a total cost of $425. Then we just use our retail markup of 30% cost of goods. $425/0.30 = $1420
So, our base retail price for this album would be $1420 for an average photographer in an average studio.
Feel you need to charge less? Then you are just not paying yourself for design time
I don’t know about you, but working for free is no fun!
If you want to automate this, we have a free pricing calculator sheet
here.
Thanks for the pricing tip, I’ll use it!!!
Denise Neufeld