Sun, Jul 4, 2010
ONe of the key issues when marketing photography is that it is an intangible. Photography is all emotion, as it is with many other products. Why does the iPhone command a higher price than other similar phones? Why do we want Godiva chocolate over other chocolates? Why is an Audi more expensive than a Volkswagen when they are essentially the same car from the same factory?
Fascination.
What keeps us fascinated? According to
Sally Hogshead there are 7 distinct triggers of fascination.
Over the next seven weeks we’ll be discussing each one of these triggers in depth. If you have a chance, I recommend picking up the book and reading along with me.
Fundy
Album Builder v3.6 Final Beta Released to Current Users October 20, 2010
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