Fri, Oct 8, 2010
Vice is the trigger that makes people buy that mocha frappachino with extra whip. It’s what makes people get a margarita with lunch. It’s what makes people spend the extra money on a Saks Fifth Avenue jacket over a Kohl’s.
In this hecktic work environment, people are tired, people are overworked. When they do something, they want to treat themselves. We can see this in the emergence of “little” treats: better chocolates, better coffees, better mini massage places.
As businesses, we need to give them a chance to treat themselves. As photographers, this can mean many things. This can mean more interesting, “on-location” business portraits, higher end portrait albums, metal gallery wraps, whatever your speciality is.
So the tip this week, is give people a chance to placate their vice.
For more information on the 7 Triggers that make people buy, visit our
blog.
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