Sun, Sep 12, 2010
We can’t be everything to everyone. What does Victoria’s Secret sell? Sure, they sell lingerie, but what are they selling everyday? They are selling vice, selling power, selling excitement.
Photographers can’t be everything to everyone. I spoke to a photographer recently, who was trying work all of the
7 Marketing Triggers into his marketing message. This can’t be done and shouldn’t be done. As a recap, here are the 7 Marketing Triggers according to the fantastic book “Fascinate”.
- Lust
- Mystique
- Alarm
- Prestige
- Power
- Vice
- Trust
Victoria’s Secret has a great return policy, you can trust them. But do they advertise this? No, they advertise: lust, mystique and vice. We can’t market and sell everything we do. We have to focus on what makes us unique and sell that. What does Mercedes market? What does Target market? What do you market?
About Fundy
Andrew Funderburg has written 245 articles on this blog.
Father, husband, photographer and creator of Fundy Software residing in the Portland, Oregon metro area.
